Team Lead Digital Business - Marketing
Bharat Petroleum Corporation Limited
Santanu Purohit, An Engineering Graduate in Instrumentation & Electronics MBA in Marketing, is having an experience of more than 23 years in the Oil & Gas downstream industry in India with Bharat Petroleum Corporation Limited. He has worked in almost all functions in the Retail business. He has contributed majorly to retail engineering, specifically to Retail Automation, Cloud inclusion, new technology adoption and digital transformation. He was pivotal in conceptualizing, designing, and Implementing the “IRIS- Control & Command Centre” in BPCL. Apart from this professional side, he has five-year experience in research in Service Marketing with the University of Petroleum & Energy Studies, Dehradun, India. He is pursuing his doctoral research in Petro Retail in the field of inclusion of technology in services towards better efficiency and enhanced customer experience. He has published 21 research papers in various National & International Journals. He won “The International Scientist Awards on Engineering, Science and Medicine” as the “Best Researcher Award” in 2022. He has also awarded as “International Best Researcher Award” in Management by “ISSN International Science & Technology Awards and Congress 2022” for his published paper titled “Leveraging IoT and AI for Delivering tailor-made customer experiences in Indian Petro Retailing”. He has also presented papers at 5 Academic international conferences and In India Energy Week 2023.