Luiz Avelar is a Partner, based in UAE, leading energy transformation initiatives for the Energy sector across the Middle East. A drilling engineer by background with ~18 years of international experience at SLB, Accenture Strategy, Envision and EY, he specializes in digital and AI transformation, smart drilling, water management, and cost optimization for IOCs, NOCs and utilities. Luiz has led enterprise AI strategy, target operating model and smart deployment programs for GCC national oil companies and utilities, delivering faster, safer and cheaper operations. He advises executive teams on improving teams, processes, and technology leveraging data, AI and digital to improve operational and capital efficiency. He is a frequent author at WEF, national Grid, and Cambridge, holds an MBA from INSEAD and a degree in Mechanical Engineering.