A global stage for 2,250+ exhibitors to showcase their
game-changing solutions and demonstrate tangible
actions advancing the energy transition.
Explore cutting-edge solutions, build valuable connections,
and stay ahead of the trends transforming global energy.
Across 13 conference programmes and 380+ sessions, speakers will share
diverse perspectives and discuss actionable outcomes aimed at
accelerating the transition to a cleaner, more secure energy future.
ADIPEC serves as a nexus, seamlessly
uniting international, regional, and
local stakeholders, from across industries.
Explore ADIPEC insights, announcements,
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to members of the media.
For media enquiries email media@adipec.com
Business Director- Middle East
Energy Institute
Hanan Mohsen is a veteran energy sector strategist and International Consultant with over 22 years of experience driving government relations, stakeholder engagement, and business development across the global energy value chain. Currently serving as the Middle East Business Director for the Energy Institute (London), she spearheads regional government affairs and leads the expansion of high-impact executive leadership programmes. Throughout her distinguished career—including a 19-year tenure at ABB Group where she served as Regional Marketing & Communications Director—Hanan has cultivated an unparalleled strategic network. She has facilitated high-level partnerships with leading National Oil Companies (NOCs) including ADNOC and Saudi Aramco and International Oil Companies (IOCs) , as well as influential bodies like the World Economic Forum and the United Nations. As a recognised industry voice, Hanan is a frequent keynote speaker at global forums such as ADIPEC, Gastech, the World Utilities Congress, the Pipeline Technology Conference (PTC), and events hosted by ITP Media Group. She is deeply committed to the human side of the energy transition, frequently sharing expert insights on sustainability, GCC localisation, and the strategic integration of AI and STEM to empower the next generation of leaders. Hanan is an alumna of the University of Oxford’s Blavatnik School of Government, specialising in Oil, Gas, and Mining Governance. Beyond her corporate role, she serves as the UAE Ambassador for the Global Women Forum (Germany) and is a Partner with Access for Women in Energy (UK), where she advocates for social impact and mental health within professional practices and is an active member of the Arab Energy Club (Pan Arab).
The competition for top-tier technical talent has moved beyond compensation and job security. The next generation defines an employer of choice by purpose, technological sophistication and real-world impact, and they have more options, more information and less patience for legacy recruitment than any cohort before them. Traditional industrial cultures are being challenged by expectations for high-impact roles that balance innovation with psychosocial safety, and by the cognitive load and burnout risks inherent in high-stakes, large-scale energy systems. What this generation expects from the sector, and what the sector is currently offering, are not well aligned. Closing that gap is not a communications challenge, it is a structural one. The energy sector's ability to attract the digital-native talent it needs will depend on whether it changes the reality, not just the messaging, and how effectively leaders rethink their employer value proposition to reflect this shift.
Attendee Insights:
Understand how to modernise the industry’s employer value proposition to compete for digital-native talent and explore how perception, purpose and culture influence attraction and retention.
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