Dr. Alaa Ali Ali Elshimy is a visionary and futuristic executive with more than two decades of energetic leadership in established and emerging markets spanning 76 countries across Middle East, Africa and the Mediterranean.  He is an expert in creating value and managing complex multi-country P&L’s up to US$7B with 10,000 staff. Strongly networked worldwide, he is recognized at all levels of Government and in the corporate world as a credible, ethical and professional business leader. Alaa is an industry 4.0 and digital transformation expert, his core expertise spans oil and gas, utilities, education, aviation and public sector industries. Alaa is responsible for driving Huawei’s continued growth in the Region. Prior to joining Huawei, Alaa was the Managing Director and Vice President of HP Middle East, Mediterranean and Africa.  Alaa studied at Harvard, MIT and London business school and holds an MBA and Bachelor of Communications Engineering. Currently, Alaa got his doctorate degree at the Swiss business school for IR4.0.