Alaa started his entrepreneurial journey about 20 years ago, and has worked in investment, growth, expansion, corporate strategy, product development, and served at the helm of organizations across UAE, Saudi Arabia, Qatar, Libya, and Ethiopia. As Chief Business Officer, his goal is to drive business growth by working with key business partners to establish and launch initiatives, ventures, and projects, while maintaining CAFU's position as a leader in innovation within the automotive, mobility, and energy industries. It is under Alaa’s expert leadership and guidance that CAFU was able to successfully launch their BETA mobile EV charging solution in Montreal, Quebec in 2023.