Under the patronage of His Highness Sheikh Mohamed bin Zayed Al Nahyan, President of the UAE

تحت رعاية صاحب السمو الشيخ محمد بن زايد آل نهيان، رئيس دولة الإمارات العربية المتحدة

Supported by

Pierre-Etienne Franc

CEO and Chairman of the IC

Hy24

Pierre
Pierre

Pierre-Etienne Franc is considered as one of the leading architects of the hydrogen economy. He served as Chair of Hydrogen Europe (2011- 2016) and then co-founded and coordinated the World Hydrogen Council as Secretary (2017-2020). Within Air Liquide - where he spent +25 years of his career – Pierre-Etienne occupied several global business, strategy, and operational management positions. He notably spent 10 years leading the advanced technology companies, venture capital and hydrogen energy activities for the Group. In 2021, he co-founded FiveT Hydrogen, a hydrogen investment pureplay, and then co-founded Hy24, a 50/50 regulated Asset Manager (a joint venture between Ardian and FiveT Hydrogen). Hy24 currently manages the world’s largest clean hydrogen infrastructure fund, which is today up and running with 2 billion euros of allocations and has already made 11 investments to support project developers and equipment providers. Hy24 has recently launched a second initiative focused on hydrogen equipment and technologies. Hy24 ambitions to scale up the whole low-carbon hydrogen value chain, deploying large scale projects in the most dynamic geographies in Europe, Asia, and America. Pierre Etienne is the CEO of Hy24. Since the beginning of his career, Franc has built a development approach driven by a belief in the power of alliances, joint ventures, and co-development. It has helped to open new businesses (co-generation), new territories (Russia, China, Brazil in the steel markets), new markets (hydrogen energy, IT), and new technologies (electrolysis, hydrogen tanks, fuel cells in forklifts). In 1994, he wrote his first book, with Christopher Hogg focusing on the importance of customer management, which was published by Dunod. During the COP21 held in Paris in 2015, Franc published a book that detailed his vision for the hydrogen economy, with a preface by Pascal Lamy. His 2017 “Entreprise et bien commun” is a reflection on the role of business in improving society, with a preface by Gaël Giraud. In 2025, he released a new essay - currently available in French, “Sauver le monde pour le changer (et non l’inverse)” - focused on the geopolitics of energy and on the respective roles of the market, corporations and investors, politics, and society in the new paradigm in the making. Franc graduated in 1993 from France’s HEC business school, where he was awarded the HEC Foundation Prize and the second prize of the Ernst & Young Foundation for his final thesis on industrial joint ventures.

Session Overview
Tuesday, 4 November
16:00
Decarbonisation ICC Hall B 16:00 - 16:40
Industrial competitiveness: balancing energy security, sustainability and affordability

Europe’s Clean Industrial Deal marks a pivotal shift in aligning climate ambition with industrial competitiveness, aiming to decarbonise the economy while strengthening strategic sectors such as steel, chemicals, and clean tech. With a target of a 90% emissions reduction by 2040, the Deal prioritises investment in low-carbon manufacturing, energy infrastructure, and circular economy solutions, while keeping affordability and reliable power at the core of the transition. The proposed €480 billion annual investment seeks to modernise grids, drive innovation, and lower production costs through reforms in procurement and resource efficiency. Although initiated in the EU, the Deal offers a blueprint for the Global South and other regions balancing sustainability with industrial resilience. Its global implications - from clean product standards to tightening emissions expectations- signal a future where businesses and industries must move beyond viewing climate ambition as a trade-off to competitiveness, harnessing all energy sources, technologies, and innovations to thrive.

Attendee Insights:

Explore how Europe's industrial strategy is influencing global trade, investment, and energy priorities, and learn how operators are adapting to balance cost, carbon, and competitiveness in an evolving policy landscape. 

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