Zainub Noor is the Director of Technology and Innovation at Halliburton Labs, where she leads the development and execution of innovation strategies aimed at advancing energy resources. She collaborates with industry partners to address global energy challenges, focusing on security, affordability, and reliability, while minimizing environmental impact. In her role, Zainub evaluates cutting-edge technologies and startups across the entire energy value chain, providing access to industrial resources and networks to help them scale and commercialize.

With a rich background in both technology leadership and business management, Zainub has held various key roles, including her most recent position as Global Head of Technology for Reservoir Management, Production Operations & Economics, where she spearheaded digital transformation efforts in the oil and gas sector. Her experience spans leading major asset development projects globally, focusing on digital oil fields, industrial decarbonization, production optimization, and the development of digital twins for assets, as well as overseeing research and development for integrated petroleum solutions.

Zainub is actively involved in industry forums and committees, and she holds multiple patents and has published numerous papers. She has been recognized as one of the Top 25 Women in Energy by Oil and Gas Investor and one of the Global Elite 100 Leaders by Petroleum Economist.