At the forefront of digital transformation in the MENA region, Sa’ed Tuffaha brings over 25 years of experience, with more than half dedicated to the energy sector. Currently at CNTXT, he leverages his extensive background in software solutions and strategic business development to advise high-profile clients on solutions that enhance productivity and drive sustainable growth, particularly in digital transformation initiatives. With a keen focus on Robotics and Digital Innovation, Sa’ed has rapidly mastered a diverse range of technology stacks, applying his deep technical knowledge across various industries. His work emphasises shaping strategic direction, scaling digital capabilities, and empowering clients with the skills necessary to navigate the journey of data and analytics throughout the region. Sa’ed's extensive experience in guiding and executing data and analytics strategies has enabled numerous organisations to align technology with their business objectives. He has successfully led numerous technology consulting and architecture engagements, helping businesses navigate complex challenges and foster innovation. Through his broad expertise, Sa’ed consistently delivers high-impact solutions that support transformative digital change and long-term business success.