Under the patronage of His Highness Sheikh Mohamed Bin Zayed Al Nahyan, President of the United Arab Emirates
تحت رعاية صاحب السمو الشيخ محمد بن زايد آل نهيان، رئيس دولة الامارات العربية المتحدة
A global stage for 2,250+ exhibitors to showcase their
game-changing solutions and demonstrate tangible
actions advancing the energy transition.
Across 10 conferences and 370+ sessions, speakers
shared diverse perspectives and discussed actionable
outcomes aimed at accelerating the transition to a
cleaner, more secure energy future.
Connecting the global energy
industry to foster collaborative action.
ADIPEC serves as a nexus, seamlessly
uniting international, regional, and
local stakeholders, from across industries.
Explore ADIPEC insights, announcements,
content and images of relevance
to members of the media.
Chief Marketing Officer
ADNOC Distribution
Jacqueline Elboghdadi joined ADNOC Distribution as Chief Marketing Officer in September 2024. She brings two decades of regional expertise in marketing, brand management, public relations, and communications. Before joining ADNOC Distribution, Jacqueline transitioned from the regional senior marketing director to the acting Chief Marketing officer at the Alshaya Retail Group, overseeing customer growth and marketing transformation across 70+ brands in 11+ markets. Her experience also includes a significant tenure with Procter & Gamble, where she was responsible for turning around the performance of several brands across the Middle East and Africa. Winning several regional and global awards for brand building and marketing effectiveness during her tenure across both Alshaya and Procter & Gamble. Jacqueline holds a Bachelor of Arts in Mass Communications from the American University in Cairo.
The fuel, convenience, and mobility retail sector are changing rapidly due to evolving customer needs. By embracing AI and advanced digital technologies, retailers can create seamless, hyper-personalised customer experiences, with targeted promotions and personalised loyalty programmes, powered by predictive analytics and actionable data provided by consumer insights.
There’s also plenty consumers don’t see. From algorithms that forecast the quantity and type of fuel required by service stations, to predicting what consumer goods should be delivered to given stores, to employing AI tools to select new service station locations and even design the stores themselves, AI is set to impact every facet of the mobility retail experience in the years and decades to come.
Through this session, we will discuss an AI-powered vision of the future, where fuel and convenience stores evolve into digital-first hubs that provide customers with the products and services they rely on with as little friction as possible.
dmg events is a global exhibitions and conferences organiser, with a portfolio of over 80 events focusing on diverse industries, from energy, construction and transport to design and hospitality. More than 425,000 visitors attend our events annually, creating opportunities to network, do business, overcome challenges and discover emerging industry opportunities.