Jacqueline Elboghdadi

Jacqueline Elboghdadi joined ADNOC Distribution as Chief Marketing Officer in September 2024. She brings two decades of regional expertise in marketing, brand management, public relations, and communications. Before joining ADNOC Distribution, Jacqueline transitioned from the regional senior marketing director to the acting Chief Marketing officer at the Alshaya Retail Group, overseeing customer growth and marketing transformation across 70+ brands in 11+ markets. Her experience also includes a significant tenure with Procter & Gamble, where she was responsible for turning around the performance of several brands across the Middle East and Africa. Winning several regional and global awards for brand building and marketing effectiveness during her tenure across both Alshaya and Procter & Gamble. Jacqueline holds a Bachelor of Arts in Mass Communications from the American University in Cairo.

Session Overview

Wednesday, 6 November

14:00

Energy ai Conference Energy AI Theatre 14:00 - 14:30

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Innovation showcase: Smart stations and hyper-personalisation

The fuel, convenience, and mobility retail sector are changing rapidly due to evolving customer needs. By embracing AI and advanced digital technologies, retailers can create seamless, hyper-personalised customer experiences, with targeted promotions and personalised loyalty programmes, powered by predictive analytics and actionable data provided by consumer insights.

There’s also plenty consumers don’t see. From algorithms that forecast the quantity and type of fuel required by service stations, to predicting what consumer goods should be delivered to given stores, to employing AI tools to select new service station locations and even design the stores themselves, AI is set to impact every facet of the mobility retail experience in the years and decades to come.

Through this session, we will discuss an AI-powered vision of the future, where fuel and convenience stores evolve into digital-first hubs that provide customers with the products and services they rely on with as little friction as possible.