Audrey Ma

Ms. Audrey Ma is the Executive Director of the Board and Vice President of International Business at REFIRE Group, a global leader in the hydrogen sector. The company is dedicated to engineering and manufacturing hydrogen products and offering holistic solutions while promoting the commercial applications of hydrogen across the entire value chain, from production to offtake. Ms. Ma’s exceptional combination of strategic vision and hands-on leadership continues to propel REFIRE's mission of advancing the hydrogen economy. Since 2018, Ms. Ma has been leading the Group's international business, focusing on strategic partnerships and talent development across multiple countries. Her efforts have significantly expanded the company's global footprint. Currently, she oversees market development and operations in overseas regions spanning across continents. Over the past seven years, her team has successfully attracted substantial international business and capital interest, fueling the company’s sustainable growth while delivering practical hydrogen ecosystem solutions to customers worldwide. Ms. Ma holds a bachelor’s degree in architecture from Carleton University in Canada and a postgraduate degree in Urban Design from the University of Hong Kong.

Session Overview

Wednesday, 5 November

11:20

Hydrogen ICC Hall B 11:20 - 12:00

Making the case for FID in hydrogen projects

As companies strategically reassess their capital allocation - largely driven by factors such as economic conditions, technological advancements and shifting market dynamics - major energy players are narrowing their focus to hydrogen ventures with the strongest commercial potential. This includes projects likely to advance to final investment decisions and secure reliable offtake agreements from industries most viable for uptake such as refineries, chemicals, and steel. Energy companies seeking to reach FID in hydrogen projects must navigate the nexus of policy frameworks, demand certainty, cost structures, and evolving technologies. Delivering energy in the most cost- and carbon-efficient way possible requires meticulous permitting, robust contract negotiations, and proactive demand creation, particularly in regions offering the best production economics. Despite challenges, the emerging hydrogen market offers substantial opportunities for growth and decarbonisation.

Attendee insights:

Gain a comprehensive overview of commercially viable hydrogen projects, and learn how strategic investment, regulatory rigor, and targeted demand creation are shaping hydrogen’s role in the global energy system.