Under the patronage of His Highness Sheikh Mohamed bin Zayed Al Nahyan, President of the UAE
تحت رعاية صاحب السمو الشيخ محمد بن زايد آل نهيان، رئيس دولة الإمارات العربية المتحدة
A global stage for 2,250+ exhibitors to showcase their
game-changing solutions and demonstrate tangible
actions advancing the energy transition.
Across 10 conferences and 380 sessions, speakers will share
diverse perspectives and discuss actionable outcomes aimed at
accelerating the transition to a cleaner, more secure energy future.
ADIPEC serves as a nexus, seamlessly
uniting international, regional, and
local stakeholders, from across industries.
Explore ADIPEC insights, announcements,
content and images of relevance
to members of the media.
For media enquiries email media@adipec.com
Plan your visit to ADIPEC 2025. This information is designed to help you plan your trip and reach the venue seamlessly.
Group Chief Executive – Strategy
Accenture
Muqsit Ashraf serves as Accenture’s Group Chief Executive – Strategy and is also a member of Accenture’s Global Management Committee. Muqsit advises C-suite executives and Board Members on business strategy and technology. He partners with clients to improve performance and resilience by seamlessly integrating strategy, industry and functional expertise, and technology, data and AI to navigate the increasingly disruptive business landscape. Muqsit has over 25 years of advisory experience spanning multiple industries including Life Sciences, Industrials, Consumer Goods, Energy, Chemicals and Utilities. Previously, Muqsit led Accenture’s global Energy industry practice, advising and partnering with private and public sector leaders across the energy value chain on topics ranging from technology to regulation to enterprise reinvention. Muqsit also revamped Accenture’s Global Energy Board with Bob Dudley, a prominent industry leader, into the leading forum for the CEOs and CXOs of the top 40 global companies. Muqsit sponsors Accenture's relationships with the World Economic Forum in Resources and Materials and with the New York Times for their flagship DealBook Summit. He speaks regularly at major industry and cross-industry events such as Future Investment Initiative (FII), World Economic Forum at Davos, Fortune Brainstorm AI, and CERAWeek. Muqsit writes about enterprise reinvention, AI, and energy in Forbes, and is regularly quoted in major publications including the Economist, Financial Times, Wall Street Journal, New York Times, Fortune, and Bloomberg. Muqsit attended Yale University. He is based in Houston.
The upstream industry has seen rapid transformation in recent years. Technology has been instrumental in this, as companies have focused on cost resilience by leveraging AI and digital technologies. Additionally, capital investment in the oil and gas sector will need to scale to meet rising demand – supporting long-term energy security while maximising shareholder value.
For upstream energy leaders, strategies can include both growth and consolidation in the form of portfolio diversification, strategic acquisitions and mergers, and scaling operations. In addition, with increased supply and lower oil price forecasts, cost reduction is imperative, and operators must champion integrated solutions across all operational aspects.
Additionally, investments can accelerate breakthroughs in scalable technologies such as renewable energy integration, carbon capture and storage (CCS), and Direct Air Capture (DAC), as well as advanced analytics to increase energy and production efficiency. Challenges remain in finding the right balance between decarbonisation and profitability priorities, which upstream leaders will have to navigate while simultaneously maintaining targets amidst shifting market dynamics.
Attendee insights:
Learn from energy companies about what their priorities are in upstream and how they are changing their business models to adapt to the current industry needs.
Oil and gas operations account for 15% of total energy-related Scope 1 and 2 emissions globally. To meet the IEA’s Net Zero Emissions by 2050 scenario, Scope 1 and 2 emissions must be reduced by 50% by 2030. Producers have the means to achieve this target, including reducing methane emissions, the elimination of non-emergency flaring, the clean electrification of upstream facilities and equipping oil and gas processes with CCUS technologies. However, an estimated US $600 billion in investment will be needed to deliver the 50% reduction in the timeframe required. In addition, collaboration between sectors will be critical when optimising supply chain operations, allowing for greater efficiencies and increased profitability.
Attendee insights:
Understand what is needed to decarbonise upstream, midstream and downstream operations, addressing the necessary requirements related to Scope 1 and 2 emissions and identifying the effective levers for decarbonisation.
dmg events is a global exhibitions and conferences organiser, with a portfolio of over 80 events focusing on diverse industries, from energy, construction and transport to design and hospitality. More than 425,000 visitors attend our events annually, creating opportunities to network, do business, overcome challenges and discover emerging industry opportunities.