Martijn van Noordennen is Chief Commercial Officer at Desolenator, where he leads global commercial strategy and market expansion for Desolenator’s innovative, circular water solutions. With extensive experience from leadership roles at Salesforce and Shell, Martijn brings expertise in digital transformation, operational excellence, and sustainability. His focus at Desolenator includes building high-performing commercial teams, the indirect go to market channel and implementing AI-driven sales processes to accelerate growth in circular water technology adoption.