Michael Sonderby

Michael Sonderby is the Acting CEO of SteerAI, where he is responsible for leading strategy, growth, and operations. With over 20 years of experience in digital strategy and consulting, he specializes in venture and product building, go-to-market strategies, and digital transformations, with a focus on logistics and transportation. Previously, Michael was a managing director and partner at BCGX, where he built and launched successful ventures in Germany, China, and the UAE. As the head of strategy at eBay, he led corporate strategy as well as mergers and acquisitions development, supported business units in driving e-commerce performance, generated market insights that drove strategic decision-making, and drove implementation of these recommendations. Michael holds a master’s degree in industrial relations from the London School of Economics and a master’s degree in international management and marketing from Copenhagen Business School.

Session Overview

Thursday, 6 November

13:50

Digitalisation & AI Conference Room A 13:50 - 14:50

Startup showcase

Emerging innovations that drive sustainability and efficiency will play a central role in enabling the energy sector to achieve prosperity, empower people and drive progress. With a track record of creating disruptive and ingenious solutions that facilitate advancements in renewable energy, storage and efficiency, startups are the lifeblood of such technological leaps – many of which are already changing the way international organisations approach the global transition. ADIPEC 2025 will provide a showcase for new ventures, shining a spotlight on innovations with the potential to reshape our industry as well as the resources and expertise necessary to bring them to market.

Attendee insights:

Learn more about the cutting-edge technologies being developed by innovative energy startups and explore how these solutions are likely to impact the future of our industry.