Head of Communications Middle East
In her role as Head of Communications Middle East at BASF, one of the world largest chemical producers, Femke Baudoin is responsible for BASF’s overall communication in the Middle East, Egypt and Iran. This includes building and protecting the company’s reputation and brand as well as informing and engaging all employees in the region on BASF’s vision, strategy and values.
Bringing a mix of global communications and public affairs expertise to the business, she creates powerful corporate content that engages both internal and external audiences – while contributing to commercial results.
Before joining BASF in 2016, Femke was Head of Marketing and Communications for the Gulf Petrochemicals and Chemicals Association (GPCA) and worked for twofour54, the media and entertainment zone established by the Government of Abu Dhabi.
She spent six years leading the corporate communications function of Saudi Aramco in Europe, at its European headquarters in the Netherlands – her native country – and a year in Saudi Arabia to support the establishment of the King Abdulaziz Center for World Culture (ithra), the flagship of Saudi Aramco’s corporate social responsibility (CSR) efforts.
She started her career working in public relations agencies in Brussels, Belgium and Milan, Italy focusing on public diplomacy, advocacy and financial communications.
Femke holds master’s degrees in European Studies and Journalism and a post graduate agree in International Relations from the Johns Hopkins University (SAIS).